Cookie Policy

Cookie Policy

Last updated: September 2026

This Cookie Policy explains how Pool House SSAS uses cookies and similar technologies when you visit phssas.co.uk.

Cookies are small files that may be stored on your computer, smartphone, tablet or other device when you visit a website. They can help websites operate correctly and provide information about how visitors use them.

How We Use Cookies

Pool House SSAS uses a limited number of cookies for website functionality and statistical analysis.

We aim to keep our use of cookies proportionate and privacy-focused. We do not use cookies for behavioural advertising, remarketing or to build profiles of individual website visitors.

Essential Cookies

Some cookies may be required for the website to function correctly, maintain security or remember choices made by visitors.

These cookies are considered necessary for the operation of the website and do not require prior consent.

Website Analytics

We use Google Analytics to help us understand how visitors use the Pool House SSAS website.

The information is used to produce statistical reports about website usage and to help us improve the content, structure and performance of the website.

This may include information such as:

  • The number of people visiting the website
  • Which pages are viewed
  • How visitors move between pages
  • How long visitors spend on the website
  • The type of device and browser used
  • Approximate geographic information, such as city or region
  • How visitors reached the website

We use this information for statistical purposes and to improve the website rather than to identify individual visitors.

Google Analytics

Google Analytics is provided by Google.

Google Analytics may use cookies including:

_ga
Used to distinguish website visitors for statistical purposes.

_ga_<measurement-id>
Used to maintain information relating to a website visit or session.

The information collected through Google Analytics is used by Pool House SSAS to understand overall website usage and improve the experience provided to visitors.

We do not use Google Analytics information for personalised advertising or to make decisions about individual visitors.

Objecting to Analytics

You have the right to object to the use of analytics cookies on this website.

You can restrict or delete cookies through your web browser settings. Where an analytics opt-out control is provided on this website, you can also use this to prevent analytics technologies being used on your device.

If you choose to opt out of analytics, we will stop using analytics technologies on your device for these purposes.

Third-Party Analytics

We use Google as a third-party provider to assist us with website analytics.

Analytics information is used to help us understand and improve our website and is not used by Pool House SSAS for unrelated purposes such as personalised advertising or visitor profiling.

If our use of Google Analytics changes in the future, we will review our approach to cookies and update this policy where necessary.

Advertising and Tracking

Pool House SSAS does not currently use website cookies for:

  • Personalised advertising
  • Remarketing
  • Cross-site behavioural tracking
  • Advertising profiling
  • Tracking visitors across unrelated websites

If these technologies are introduced in the future, we will review our use of cookies and obtain any consent required by law before they are used.

Managing Cookies Through Your Browser

Most web browsers allow you to view, remove or restrict cookies through their settings.

Please be aware that disabling essential cookies may affect how some parts of the website function.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time if our website, analytics services or legal obligations change.

The latest version will always be published on this website with the date of the most recent update shown above.

Contact Us

If you have any questions about our use of cookies or website analytics, please contact:

Pool House SSAS
Pool House
30 Dam Street
Lichfield
WS13 6AA

Email: info@phssas.co.uk
Telephone: 01543 441 645